Here is the latest fashion film from Limedrop. This piece is shot in New York City by filmmaker Ash Koek with model Hannah Vandermolen.Fim: Ash Koek ashkoek.com Model: Hannah Vandermolen @ Trump Models hannahvandermolen.net trumpmodels.com Fashion and Funglasses limedrop.com.au
Today Limedrop had the pleasure of speaking to founder and designer of womenswear label Gary Bigeni. Gary runs an independent Sydney-based Australian fashion brand known for the masterful drape, intelligent silhouettes and sophisticated use of colour. He's been joining us in the studio for his new season Melbourne showings and we couldn't help ask him to be part of the Limedrop 'You Inspire Me' Blog (and snap the above headshot too! in a little mini photoshoot) Who you are? What do you do/ believe in? I'm Gary Bigeni and I am a womenswear fashion design. I believe in always being yourself. Never compromise what makes you feel good about yourself. What your top two tips for your work? Stay true to your vision and aesthetics. Work hard and love what you do. What is something that you thought was impossible that is now possible? Becoming a natural fluro green hairdo
See more at http://www.garybigeni.com/
Today Limedrop had the pleasure of speaking to founder and designer of the super kawaii label, EAT ME DO, Lara Ivachev. Who you are? What do you do/ believe in? My name is Lara Ivachev and I am a food loving, kawaii adoring, bubbly fashion and jewellery designer from Melbourne. I believe in having childish fun and having a playful approach to fashion and design. What your top two tips in designing a collection? My top tip would be to create something from your wildest childish fantasies and make them a realty. Mine just happen to be foodie inspired accessories and clothes. What is something that you thought was impossible that is now possible? I never thought I’d actually have my own clothing line and have people smile every time they see my designs.
Today Limedrop had the pleasure of speaking to buyer and founder of the online store, Shop Kinobi, Ally Macrae. Who you are? What do you do/ believe in? My name is Ally. I run a multi-brand online shop called Kinobi and work part-time as an accessories product developer and shopgirl. I do a lot of yoga, eating dark chocolate, drinking tea. I believe in spending money and time wisely, choosing things that have been made with care, craft and consideration, things for everyday life. What your top two tips in choosing pieces online that suits you? Trust your instincts when browsing but then take a moment and read the descriptions in full, look at the images closely to see the fabric, the cut, the details so you know what you are really getting. Think about where it comes from, how it has been made, what you like about it and will use it for. If you are unsure, think about it overnight and if it stays on your mind go for it. Buy from stores that have flexible return policies in case it all goes wrong. What is something that you thought was impossible that is now possible? Becoming the first and only Australian stockist for some designers I've admired for a really long time (that I will be introducing to the shop early next year!) like Jesse Kamm, Shaina Mote, Correll Correll and more. Keeping somewhat up to date with my favourite TV shows in the evenings after long days running around town heavy laden with clothes and ceramics! And discovering just how quickly I can carry my entire inventory from an illegally parked car into Limedrop (25 minutes) without getting a fine.
Today Limedrop had the pleasure of speaking with jeweler and owner of Pieces of Eight Gallery, Melanie Katsalidis. Who you are? What do you do/ believe in? Hi I'm Melanie Katsalidis a jeweller and founder of Pieces of Eight Gallery and Edition X. I trained as a Gold and Silversmith because I loved making adornment. I started a shared studio in a warehouse in North Fitzroy in 2005 which just happened to have a shop front onto Brunswick Street and my entrepreneurial side kicked in and suddenly I had developed a concept for a jewellery gallery. By December of the same year I opened the doors and then four years ago we moved to our beautiful new custom built store in the center of Melbourne's CBD at 28 Russell Place. I believe in supporting creativity and living a full and balanced life as much as possible with lots of fun stuff thrown in for good measure! · What your top two tips in choosing jewellery that suits you? Go with your instincts, usually your first choice is the right one. Also be brave and try something new, life's too short to play it safe and wear the same pair of earrings every day! · What is something that you thought was impossible that is now possible? I never was sure what I wanted to do when I was at school, only that I loved creativity more than anything. I think that if my younger self were to look at where I am now they would be pretty impressed! It's taken a lot of energy and determination but I still love what I do and look forward to a future full of exciting projects get to work on, drive and build.
The story of the project
where you can sleep well, really well.
Cloudland is founded by Melbourne labels Ettitude and Limedrop. We’ve teamed up to bring you the best night’s sleep with a mix of beautiful digital printing and sustainable processing.
The cloud print is an iconic Limedrop design that captures the ethereal, dreamy sky overhead. It is digitally printed onto the finest 100% organic bamboo lyocell fabric and made into beautiful bedding by Ettitude.
This is a new venture for both of us and we need your help to get Cloudland off the ground. We are offering you a collection of limited edition products pre-order at special first-in prices, don’t miss out!
P L A Y : the video above. Dance to it. Dream a little dream.
S L E E P : Simply by purchasing the limited edition Cloudland sheets, you will begin a healthy, long-lasting relationship with your new dreamy bed. Hug it, feel it, snuggle up with it. You will look forward to bedtime every day, and sleep like never before.
D R E A M : If you’ve had a good time, please share your Cloudland moments with us, with your friends, on Instagram, Twitter, Facebook with #Cloudland #ettitudexlimedrop!
R E P E A T .
Queen & King Sizes available
Eye Mask - Exclusive & Limited Edition
Pre-order NOW $15
Pair of Pillow Covers
RRP $50. Pre-order NOW $40
Cot Duvet Set
RRP $100. Pre-order NOW $75
Cot Sheet Set
RRP $120. Pre-order NOW $90
Queen Duvet Set
RRP $200. Pre-order NOW $150
Queen Sheet Set
RRP $250. Pre-order NOW $185
Queen Duvet Set & Queen Sheet Set
RRP $450. Pre-order NOW $320
King Duvet Set
RRP $225. Pre-order $170
King Sheet Set
RRP $270. Pre-order $200
King Duvet Set & King Sheet Set
RRP $495. Pre-order $355
How the funds will be used
- The $10,000 raised will be used to cover the majority of production costs, which include:
- - customising bamboo lyocell fabric ($5,000)
- - digital printing ($2,000)
- - cutting and sewing ($2,000)
- - shipping the end product to Melbourne ($1,000)
- Once successfully funded, we will be working very closely with the production team. We are confident in their professional and fast service to get the job done on time so you will receive your Cloudland orders in mid-December, right in time for Christmas!
The People Behind
Ettitude is a sustainable lifestyle label that makes beautiful, modern and organic homeware & clothing that respects you and the environment. The brand specializes in the finest bamboo bedding that is exceptionally soft, silky smooth to the touch, and offers you a healthier sleep.
Facebook | Twitter | Instagram | Pinterest
Limedrop is a contemporary fashion label inspired by the idea that anything is possible. The positive brand is known for their exclusive, digital prints they develop in house and their sense of fun.
Facebook | Twitter | Instagram | Pinterest
We would like to thank our friends who have helped us along the way.
Model: Courtney Flanagan, Lulu Liddell
Hair: Kiss Cut
Make up: Wander Waller
Styling: Melissa Pugliesi, Amie Mai, Jess Pang
Photographer: Kristoffer Paulsen
Videographer: Ash Koek
Graphic design: CJ Rhodes
Today, Limedrop has the pleasure of speaking with the talented & inspiring Melbourne-based commercial photographer who specializes in quirky portraiture and advertising Photographer Stu Morley Q&A with Stu Morley. Who are you? What do you do/believe in? Stu Morley, self proclaimed Photographical Mastermind. I enjoy the bejeezus out of my image taking career, constantly shooting personal projects like my snapshot of St Kilda 2013 exhibition- portraits of the colorful locals of St Kilda- and my collaboration with http://www.
Check out Stu Morley's website: http://www.stumorley.com
Today Limedrop had the pleasure of speaking with the French teacher turned cult fashion retailer, Julia Pound. We have followed her store across its three locations and it's a joy to hear her tips. Q&A with Julia Pound. Who you are? What do you do/ believe in? My name is Julia and I run Dagmar Rousset. I believe in multiple things – chief among them are music, very dark chocolate and the company of canines. I also believe in a good stiff whisky (minus the peat!). When people ask me what I do, I still stay that I am a French teacher and translator, even though I haven’t done a lot of that since I opened the shop a few years ago. I will always be a nerdy language teacher at heart. What your top two tips in updating your wardrobe? It’s amazing how a headscarf can totally update an outfit. I’m not talking about a demure little headband that you use to keep the hair out of your eyes. You need to make it big and obnoxious and high and voluminous so people can’t miss you as you walk down the street. Oh and a new pair of glasses is great too if you are myopic like me. What is something that you never thought would be possible that is now possible? I had actually wanted to open a shop for years but thought it would be too hard because I had zero experience in fashion or retail. Now that I’ve done it and come out the other side (hopefully not seeming like too much of a fraud), I feel that any kind of business venture is now possible. I am continually having ideas about new businesses (doggy bakery/disco car wash/two-way massage salon) that I would definitely undertake if I had the time and money. It’s nice to know that things aren’t as unfeasible as one might think.
Today Limedrop had the pleasure of speaking with Fiona Simmons. Q&A with Fiona Simmons. Who you are? What do you do/ believe in? I am Fiona Simmons, I make all kinds of things - drawings, ceramics, jewellery- you name it, i want to make it. What your top two tips in making? Always make more- its good for you. Productivity comes from positivity, so i try and drop the ego and make things that make me feel good. What is something that you thought was impossible and is now possible? I went away once, 2012, I knew it was the right thing to do at the time, but for no reason at all. I got a one way ticket to the states and decided I needed to become the person I wanted to be. I ended up in LA, SF and NYC (with a strange trip to Sweden in the middle that was incredibly eye opening). I found an artist in NYC that I liked who was doing a cool project I wanted to know more about, asked if i could interview him, Mike Perry, and he said yes for no reason. We met, I asked if I could help with his new project and some how over time became the co-producer of the Wondering Around Wandering Exhibition in Crown Heights Brooklyn. I met people who believed in me, who gave me room to grow and be myself. I met a neighborhood that embraced me. I would never have expected to feel like I fit in at all in a city like NYC, but they understood my work ethic and were into it. Sounds so trite but I found my true self there (every real and ugly and cool parts of myself), and managed to bring it back to Melbourne with me. Now I work harder than ever to make in all of my time- because its what makes me happy, it makes me whole and its everything I want to do all the time! Not so much a story of impossible to possible but unexpected to real life!
Today Limedrop has the pleasure of speaking with the inspiring Michelle Tran. Who you are? What do you do/ believe in? My name is Michelle Tran and I am a fashion photographer. I believe in being true to yourself and kindness! What are your top two tips in shooting for a client? Listening to the client while also bringing your creative style to a project. I am going to be cheeky and add in one more thing which is so important - having fun! What is something that you never thought would be possible that is now possible? My number one dream was to be a photographer. I have always dreamed of being a photographer and I still pinch myself to make sure I am not dreaming. I never thought I would be in the position to do something that I love while financially supporting myself. I love photography so much that I even shoot on my days off just because. Now that's true love. <3
Check our Michelle Tran's website at: www.michelletran.net
Today Limedrop had the pleasure of speaking with Jade Leung. Q&A with Jade. Who you are? What do you do/ believe in? I am a freelance fashion stylist named Jade Rose Tuk Ting Leung. I believe that working hard and indulging in excess are the best thing since anything. Ever!! Life can't be all work and no play. What are your top two tips in putting together the perfect outfit? Be aware of what your body physically looks like in certain shapes, fabrics and colours. Obviously if you have lumps and bumps, maybe don't go for the neon clingy bandage dress..... Pay attention to Proportion and creating silhouettes that you are comfortable in rather then just following trends. If you don't feel good or comfortable in an outfit, chances are you generally won't look it either. What is something that you never thought would be possible that is now possible? Persistence, determination and sometimes reaching for the stars can eventually pay off!! In a great way! For example; I have finally stopped going red when I drink.... and for all the off days that i still do, I have learned about the alternate benefits of antihistamine. Check out Jade Leung's website: http://www.jadeleung.com.au/
Today, Limedrop had the pleasure of speaking with the charismatic photographer, Kristoffer Paulsen. Q&A with Kristoffer Paulsen. Who you are? What do you do/ believe in? I'm Kristoffer. I do a lot of things. I'm very lucky to be able to say that for work I'm professional photographer. I do my share of bill paying jobs, but for the most part, my work is my hobby. My other hobby is guitars and making loud noises. I just bought a new guitar tonight. It looks like it's been owned by someone who plays hard. I like that. It's red and has a matching red headstock. Just like that bloke from the Drones. What your top two tips in capturing a moment?I hate people that go on holidays or whatever and spend their whole time walking around with pro level cameras taking photos the whole time. I believe in being in the moment. If you're in the moment, then the moment will give itself to you. If you're always trying to "take" photos, then you'll miss the experience. If you just live, then you'll have rich experiences, and then moments will just happen, and if you want to take a photo, then chances are it'll happen naturally. I'm not the kinda guy that takes his camera everywhere. I'm either in photo mode, or I'm not. I find it hard to just have a camera in my bag and remember to get it out. It's either on or it's off. It's not really a passive brain thing. What is something that you never thought would be possible that is now possible? Three years ago I never would have thought I'd be able to make a living off photography. I thought I was heading towards being a tour manager/sound guy for the rest of my life. (And it depressed the shit out of me). I feel perpetually grateful. Visit his website at http://kristofferpaulsen.com/
Today Limedrop had the pleasure of speaking with Alex van der Sluys, one third of the team from Melbourne based boutique bedding and lifestyle brand, Kip & Co (the other founders are Hayley Pannekoecke and Kate Heppell) Q&A with Kip & Co.Who you are? We are Kip & Co! A boutique Australian bedding and lifestyle brand. What do you do/ believe in? We believe that good things happen when you break with tradition - try something a little out of the ordinary in your bedding and you might just find that you’ve made yourself a happy little sanctuary to dream in. What your top two tips in creating the perfect living space? 1. Be eclectic - there is nothing better than a room where every piece takes you back to a different memory, friend, country or flea market 2. Natural light - priceless ;) What is something that you thought was impossible and is now possible? Running our own business! Every day is an absolute blessing xx Check out Kip & Co's website at http://kipandco.net.au/
Today Limedrop had the pleasure of speaking with Paola Di Trocchio. Q&A with Paola. Who are you? What do you do/ believe in? My name is Paola Di Trocchio. I am a Curator of Fashion and Textiles at the National Gallery of Victoria. I believe fashion has the ability to tell us about ourselves. What your top two tips in putting together the perfect exhibition? 1. Thorough historical research, because it tells you about the objects you are displaying and because really interesting ideas often come from the objects themselves. 2. Having a thesis or argument to communicate through your selection and presentation of objects. What is something that you never thought would be possible that is now possible? That I would be a curator of the forthcoming exhibition, The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk, especially when Mr Gaultier said he would never do an exhibition. But he has!
Check out Paola's Blog at: http://pditrocchio.blogspot.com.au/
Today Limedrop had the pleasure of speaking with the energetic founder and designer of Habbot shoes Q&A with Annie Habbot. Who you are? What do you do/ believe in? I run a women’s shoe company called ‘habbot’ out of my Armadale studio which is situated behind one of my 2 stores. My favourite part of my business is definitely pulling each shoe collection together starting with research and colour choices in my Melbourne office, right through to the production phase that takes place in two workrooms in Italy. I work across all aspects of the business which means I never get as much design time as I’d like, but as the business grows I’m handing over some of the operational aspects to others which is strange, but wonderful! I believe in brave colour choices! What are your top two tips for choosing great quality shoes? 1. If you see a shoe that jumps out from the store shelf and ‘talks’ to you then buy it immediately. If you love the colour and shape you will find ways to work it into your wardrobe and life is too short for boring shoes! 2. You can’t fake good shoes. The devil is in the detail with shoe making so look out for neat seams, hand pin punching, precise edge treatments, symmetry, and balance. 3. Check that the lining is good quality leather – your feet are surrounded by it all day long and will let you know if you’ve got it wrong! 4. Check the balance of the shoe on the side. If the heel and ball don’t both sit flat on the shelf then the balance is off and won’t wear well. I see this so often in shoes stores it amazes me. What is something that you never thought would be possible that is now possible? To see complete strangers in the street wearing my shoes. I still want to go up and hug them!
Check out Annie Habbot's Website at: http://www.habbotstudios.com/new/index.html
Today Limedrop had the pleasure of speaking with the inspiring Meagan Harding. Q&A with Meagan. Who you are? What do you do/ believe in? I am Megan Harding, Fashion Stylist & Photographer based in lovely Melbourne. I believe in hard work, Kindness and equality. What are your top two tips for planning a versatile wardrobe? SHOES! shoes will add the most versatility to your wardrobe and can make any outfit look current in an instant. The other is to not bring anything into your wardrobe that has conditions attached, i.e 'I can only wear this if I wear it with this, or with this under or this over it'. Everything should stand alone and therefore be an option to wear in a variety of ways with many other items. What is something that you never thought would be possible that is now possible? Well being the sci-fi geek that I am, I didn't think technology is advanced enough, and want to know why I can't just beam to another county or planet already! Check out Meagan Harding's website: http://www.meaganharding.com.au/
Today Limedrop had the pleasure of speaking with Stanislava the inspiring artist who goes under the name Miso. Q&A with Stanislava Pinchuk. Who you are? What do you do/ believe in? My name is Stanislava - I'm an artist, doing all sorts of things.I'm a big believer in smart cities and good public spaces - so while I'm an artist, I'm secretly a really frustrated architect. What your top two tips in putting together the perfect exhibition? My first tip is that my favourite shows are usually the ones where the work has some space to breathe; that pace the hanging really confidently, instead of jamming too many works in. The second is to invite lots of pets to come to the opening. What is something that you never thought would be possible that is now possible? 3D printing! It still feels like some kind of weird voodoo to me.
Check out Miso's website at:http://m-i-s-o.com/
Today Limedrop had the pleasure of speaking with the inspiring jewelry designer Kim Victoria! Q&A with Kim Victoria. Who you are? What do you do/ believe in? I am a Melbourne based jewellery maker who loves making pieces to celebrate special moments in people’s lives. I believe in attention to detail and constructing pieces that will both aesthetically and physically last for many years. My practice draws inspiration from the natural environment and the ancient jewels that I have been lucky enough to see in museums around the world. What your top two tips in making jewellery people treasure? I spend a lot of time developing my designs through photos, sketches and research. It is important to me that each piece has a genuine story behind it and this really resonates with my clients which I am grateful for. The quality of the materials in the pieces is also paramount. For example, I have recently traveled to Coober Pedy to source very beautiful Australian opals and meet the people that mine and cut the stones. What is something that you thought was impossible and is now possible? To be honest, I never really thought that I would be able to make a living as a jeweler. Now that this is my reality I feel most excited! I have meet so many remarkable people over the years who have also followed their creative passions - such as the beautiful Clea of Limedrop - all of whom serve as constant sources of inspiration and a reminder to keep going when the enormity of running a business threatens to overcome me. Check out Kim Victoria's website: http://www.kimvictoriajewels.com/
We have opened our first Limedrop Flagship Store in Cathedral Arcade- Flinders Lane Melbourne. The iconic mid 1920s space was transformed by Moth Design and is bright, open and welcoming. After 5 pop-up shops in Melbourne and 1 in Sydney, our permanent store is now open. The Nicholas Building is home to many of Australia's best creatives and Limedrop is excited to call this home! To celebrate we are giving you some special instore offers. Let us know that you're on the mailing list and we will let you know. Photo: Albert Comber. Visit today: Shop 5 Cathedral Arcade 37 Swanston St, Melbourne Australia Corner of Swanston St and Flinders Lane. OPEN: Monday-Saturday: 11-6pm (Friday Late Night 7pm) Sunday/ Public Holidays 1-5pm
Today we had the pleasure of chatting with colourful crafter Kitiya Palaskas, we think her work is simply splendid! Q&A with Kitiya Palakas. Who are you? What do you do/ believe in? My name is Kit and I'm a craft-based designer. I believe in always embracing colour, wearing patterns on patterns, never forgetting to be playful even when you're an adult, working super hard, and always staying true to who you are. What are your top two tips for getting creative? 1. Turn your computer off and look for inspiration in things found in every day life - for me these it's old op-shop books, street art, beautiful flowers, intricate pastries, and people's outfits to name a few. I also look for colours, textures, shapes and patterns everywhere I go and document everything on my camera. 2. Create the ultimate studio soundtrack! My playlist includes anything/everything by Fleetwood Mac, old tropical calypso tunes, and lots and lots of 90s RnB. What is something that you never thought would be possible that is now possible? That I could make a living from doing craft! Sometimes I'll be in my studio, doing something so random - like sewing a life-size silver unicorn head - and I'll have to stop for a second because my mind is being blown that this is my job. I feel lucky that I had the chance to try my hand at being what I wanna be and doing what I wanna do. Not everyone in this world gets that chance so I am very grateful. Also, THE INTERNET! Once I heard my grandma say it was "magic" and I would have to wholeheartedly agree with her there, because it is amazing. Check out Kit's work here http://kitiyapalaskas.com
Today, Limedrop had the pleasure of speaking with the inspiring Adam and Alec from Mi Goals! Q&A with Adam and Alec. Who are you? what do you do/believe in? We are Mi Goals a Melbourne based Creative lifestyle brand which creates beautiful stationary products that help change you life. We believe that anything is possible you just have to believe in your vision and go out and make it happen. What are your top two tip in pursuing your dreams? 1. Start now- Too many people wait for the perfect moment to follow their dreams. They are constantly saying to themselves someday when I have more time, or have more money or whatever excuse they keep telling themselves. Do it now no excuses. 2. Hustle Hustle Hustle- Pursuing your dreams can be really hard, but you gotta keep going, you gotta keep hustling. There are so many examples of amazing successful individuals who just kept hustling and never gave up even when their dreams seemed impossible. In the end they achieved their dreams and made the impossible possible. What is something that you never thought would be possible that is now possible? Having our products sold throughout retail stores in Australia and NZ, also getting online orders from around the globe. Pretty cool to think we are inspiring and helping people across the globe turn their dreams into reality.
Check out their website at: http://migoals.com.au/
We have opened our first Limedrop Flagship Store in Cathedral Arcade- Flinders Lane Melbourne. The iconic mid 1920s space was transformed by Moth Design and is bright, open and welcoming. After 5 pop-up shops in Melbourne and 1 in Sydney, our permanent store is now open. The Nicholas Building is home to many of Australia's best creatives and Limedrop is excited to call this home!
Visit today: Shop 5 Cathedral Arcade 37 Swanston St- Corner of Swanston St and Flinders Lane
Today, Limedrop had the pleasure of speaking with Andrzej Nowicki. Q&A with Andrzej Nowicki. Who are you/what do you do? I am Andrzei, a collage artist and drawing teacher, I run the grey eye society which is a drawing club were wine appreciation is matched with drawing lessons. I try to enlist all of my students senses to help them learn about drawing and wine topics which I feel are individually hard to tackle but in partnership become easier to comprehend. What do you believe in? I believe that the world can be understood through one's intuitions and everything does not need to be labelled or counted in order for it to be understood...this is probably why I barely made it through school. What are your top two tips for drawing and or drinking? For drawing, sketch alot, don't erase and treat your sketches as quick visual hits of information. Draw quickly rather then labour on one sketch for a huge amount of time. Instead of making too many corrections jump to a new page and make a new sketch. Always look at your sketches the nest day and memorize what you think you could have improved, remember these thoughts when you draw again and you will improve. In drinking wine well if you are a beginner and you don't know what to pick at the store first find a bottle that has a great label, the people who make the wine have a voice in the work that goes into the label and if you like their label choices then its very likely that you will like their wine making. What is something that you thought was impossible and is now possible? I have always struggled with learning and I think that through becoming a teacher I have become a better a better learner.
Photos by Heather Lighton. Check out Andrej Nowicki's website: http://greyeysociety.tumblr.com/
Today, we spoke with Kerryn Moscicki, an everyday wonder woman- juggling her footwear business, a young family and Yoga practice. Q&A with Kerryn Moscicki. What do you do/ believe in? I am Kerryn Moscicki. Wife and Mum of 2 Boys, Maximilian (6) and Oslo (4 months). Founder and Brand Director of footwear label, Radical Yes. Sometimes teacher of Yoga. I believe in family, creativity and having fun. What your top two tips in juggling a young family and work? Make time for Yoga and mediation. Let go of being perfect.Be kind to yourself. Let go of attachments to your usual sleep habits and accept it is a time of being a bit on the tired side, but its not forever. I could give you another 10… but realised you only asked for 2 :;)) What is something that you never thought would be possible that is now possible? That I am able to work on my own terms, in my own hours and in a creative fashion business that operates solely through an online store. I think that is Radical YES! :)
Find out more here: http://radicalyes.bigcartel.com Photo Credit - Ben Capp