Limedrop had the pleasure of talking with Norweign-based coffee and doughnut extraordinaire Talor Browne!
Who are you? What do you do? I’m Talor Browne, Australian but living in Norway. Currently, I’m on the cusp of opening my own roastery named Talor&Jørgen after working for others for 14 years. I also have a doughnut company named Fryd. We collaborate with different venues once a month and people are going crazy for it. I also write for a few different publications in my spare time. I was most recently published in a beautiful magazine named Brygg.
What are your top two tips for success in your field? Honestly, I took a really “safe” approach to succeeding in this industry, starting from the bottom washing dishes and progressing through the ranks. I worked for people I admire and moved on once I felt I had learnt all I could. I feel like I wasted a lot of time and energy using this approach. There is a new generation of coffee professionals that don’t play by the rules and I wish I had followed their lead. My advice would be to set your sights on what you want and to do it. Don’t take no for an answer. If someone tells you that what you want is impossible, find a way to get it done and blaze a trail. Make it work for you. Don’t let structure and routine get between you and your goal.
What did you think was impossible, but is now possible? I thought the chances of owning my own business was 0%. Until everything in the universe aligned, I met my business parter, Jørgen and realised that there would never be a time that I was truly “ready”. Now there is a real opportunity to enhance and improve the stagnant cafe culture here in Oslo and create something that will have a real impact.
We recently had the pleasure of interviewing Sara Bailes, the fashion designer behind our January residency.
Who you are? What do you do/ believe in? I am an independent fashion designer from Melbourne, Australia. I launched my eponymous label in July 2015 after a 10 year education in the fashion industry designing for both Karen Walker and Gorman. I now split my time between Melbourne and Bali where I manufacture my clothing working with a small and insanely talented group of people to produce an ethical product that I am proud of. I believe it is so important to support and encourage small business, local trade and specialized skills. I believe in creating a product that is fun, wearable and current – so that, season after season, the SB aesthetic is able to grow and change organically.
What are your top two tips for starting an independent fashion label? Be educated. Not only did I learn so much studying both Business and Fashion Design, I learnt the most working for other labels. I always had a plan that I would absorb as much information as possible from designers I admire before ever going out on my own. You can learn so much from the successes of other businesses, and also their failures! Every label is different and unique, and the best part about working for other people is taking away with you the bits of each label that you want to replicate and the bits that you definitely don’t! Have perseverance. I hate to use this proverb, but it’s true: “Rome wasn’t built in a day”. It’s a hard slog, and success requires determination, consistency and stamina with sporadic gratification! Like any small business these days, the fashion industry relies heavily on social media and marketing, two things I learn more and more about every day. Stick it out and have a strong identity!
What is something that you never thought would be possible that is now possible? The freedom to work from anywhere in the world. It’s the dream right?! Well it was always my dream! The Internet has really changed the world - no matter where you are, you can answer emails, design, research and update social media. I feel so lucky that I can split my time between Australia, Indonesia and beyond and still run a business, something I never thought would be possible that is now a reality.
Check out more of Sara's work http://sarabailes.com/
Limedrop had the pleasure of speaking to the bright Minna Gilligan! Her colourful work is inspiring. See her top two tips on getting creative!
Who you are? What do you do/ believe in? My name is Minna Gilligan, I’m an artist based in Melbourne. I make paintings, drawings, collages and illustrations. I also write, blog, and used social media rather avidly.
What your top two tips for getting creative? One of my top two tips for getting creative would be to hoard visual material, paper ephemera, etcetera. Pin them up on your walls to look at, and consistently add and subtract from your collection. It’s important to always be looking at things intently, soaking up imagery as much as possible. My second tip would be to work even when you don’t feel particularly inspired - I believe creative uncertainty can always be pushed through by just “doing” and working with the results.
What is something that you never thought would be possible that is now possible? Many things, but perhaps more generally just having an audience for my work, and having opportunities to exhibit in institutions I’ve only ever dreamed about like the National Gallery of Australia among others. It’s humbling to be given opportunities to share my visions.
Image Credits: 1. Photograph by Benjamin Thomson. 2. Minna Gilligan, Thought of you as my peek, 2014. Courtesy the artist and Daine Singer Gallery
See more of Minna's work here: http://www.minnagilligan.com/
See the Limedrop AW16 collection on the runway for the Virgin Melbourne Fashion Festival. This unique location was the underground carpark of the Melbourne Museum presented by frakie Magazine and Fiat Australia. The full range of styles available at www.limedrop.com.au.
Film: Ash Koek
Music: Alice Ivy
LIMEDROP AW16 COLLECTION on the runway for the Virgin Australia Melbourne Fashion Festival on Sunday 13th March 2016 presented by frankie Magazine and Fiat Australia. Location: Melbourne Museum Underground. Photography: http://www.meaganhardingphotography.com/
- We always start from original drawings or photographs to make our designs unique.
- We consider what our look is and try to keep the essence consistent across ranges .
- We recommend taking risks, some of our favourite prints have been our most mental ideas!
- As well run your ideas past friends, family and people who are around you. There will often be a universal response to a design that you might not have given much attention to!
LIMEDROP 10 YEAR ANNIVERSARY
Limedrop is an Australian fashion label inspired by FUN. The brand celebrates its 10 year anniversary in 2016.
This video showcases the Melbourne based brand's fashion, jewellery, nail polish, funglasses, sunglasses, bedding collaboration, curation of socks and shoes.
Film: Chelsey Morley
Model: Jasper Fearnley
Designer: Clea Garrick
Today we had the pleasure of interviewing Lola & Emily, two of the designers showcased in our December Shop-in-Shop residency. Find out their tips on creative collaboration and see more of their work on the Two Sourced website.
Who you are? What do you do/ believe in? Two Sourced is a collaboration between two friends Lola and Emily. Combining our experience in Architecture and Visual Merchandising, we created a brand that reflects our minimal approach to design.
What are your top two tips for collaborating with friends? It is really important to listen to each other and understand the other persons point of view.
Make sure you have clear and agreed upon roles/tasks/responsibilities within the business and also before major events/tasks- it makes a huge difference!
What is something that you never thought would be possible that is now possible? We never really imagined ourselves considering collaborations with other exciting brands and also being in the position to expand and grow our current range.
Today we had the pleasure of interviewing Naomi Murrell, the designer behind our November Shop-in-Shop residency! Find out what guides her design practice and see more of her work on the Naomi Murrell website.
Who you are? What do you do/ believe in? My name is Naomi, I'm the founder and creative director of Adelaide based jewellery and fashion label, Naomi Murrell. I believe in having fun, drinking tea and the power of good design to brighten someone's day.
What are your top two tips for designing beautiful garments? Number one on my list is working with quality fabrics and designing bespoke prints. The other crucial thing is nailing a silhouette that has great hanger appeal, and fits a range of figures beautifully once you try it on. Our team takes a lot of care to critique and refine each garment before it goes into production. We find that this slow fashion approach results in flattering, wearable pieces. In order to achieve this you need to know your audience, road test the designs, and be prepared to put in the time to develop your garments into something special.
What is something that you never thought would be possible that is now possible? Oh gosh, the list is endless... Designing jewellery. Designing clothing. Working with my partner, Dave Stace. Running our own store. Having a talented close knit team to work with. All of the things! It's been a roller coaster ride getting our label off the ground, and we truly appreciate all the wishes that have come true.
Today we had the pleasure of interviewing the talented and stylish, Dean Drieberg! Check out what motivates him, and if you're a fella, he even throws in a few beauty tips! You can watch Dean's short films here or find him on Instagram.
Who you are? What do you do/ believe in? I am a freelance Creative Producer specialising in photo shoots, short film, runway shows and theatre. I do ongoing work producing campaigns and short films for fashion clients, I work on Mercedes-Benz Fashion Week Australia and produce other runway shows for clients, I produce plays that tour around the country and also work with an independent theatre company that produce ground-breaking shows in Melbourne. I also run L1 Studios (studios and events space in Melbourne CBD) with two business partners.
I believe in making your dreams come true with hard work. You can achieve anything if you plan, focus and work towards your goals. I love the saying ‘Good things come to those who wait go out and f**king earn it!'
What are your top two beauty tips?
Here’s a couple for the fellas - because a little effort goes a long way.
1. Moisturise, moisturise, moisturise! Look after your skin with quality products.
Today Limedrop had the honour of interviewing the delightful Murray Barker. His design work is awe-inspiring and we love his style! Check out his thoughts around space an light and see more of his work on his website.
What is something that you never thought would be possible that is now possible? Well it's not really something I thought was impossible, but being able to travel with such ease is a very modern luxury that I still think is pretty amazing. For me, traveling to a new place and just exploring is one of the greatest things. We can live our lives in Melbourne and disappear into another world for a few days or weeks or months and that is pretty damn good.
Today on the blog we interview the charming Leah Muddle, one half of the Milly Sleeping store. We admire her effortless style and we're so excited to talk to her! Check out the Milly Sleeping store to see more of Leah's work.
Who you are? What do you do/ believe in? I am Leah, and I run Milly Sleeping clothing shop with my mum, Janette. We represent a dozen or more different (great!) local designers and makers. We have an eclectic, slowly-rotating selection of garments and accessories, and we also regularly host small exhibitions - presenting jewellery, objects, drawings, anything. I love art (in all forms), and I love clothing. I find what people wear very interesting (and sometimes inspiring) and believe that, if you’re lucky enough to be able to choose what you wear, it is worthwhile working out what makes you feel good.
What are some important details to remember when creating a beautiful boutique?
How about two ‘don’t forget’s?! Don’t forget, or let slide, what is fundamental - small details and gestures, and just plain old decency and care. You can’t get it right all the time (and I certainly haven’t!) but if you do your best to be personable and reliable and reasonable and thoughtful (and open and candid) - somehow you will get to work with beautiful people, and beautiful people will come to your shop. Secondly - don’t forget to attend to your personal fundamentals - to look at, seek out and absorb the things that you really like. I forget! I become preoccupied with all that I ‘have to do’ and neglect to pick up books and listen to music, etc, which is silly, because those are the things that give perspective, guide decisions, stimulate ideas and make everything make sense.
What is something that you never thought would be possible that is now possible?
The sheer fact that Milly Sleeping exists, in the form that it does, is still a source of surprise to me. Even though my skills, and the various bits of study I’ve done, all contribute to my role in the shop, I don’t think I ever thought that Mum and I would have such a space, and have access to the work and the studios and the projects that we do. In general, the people we’ve met through Milly, and worked with, have been so responsive and generous, and one of the things I’ve learnt is how quickly things can develop. Send an email, make a phone call (if you’re a phone person, which I’m not, argh) - much is possible!
Who you are? What do you do/ believe in? I'm Bianca and I run a pop culture website and monthly online magazine called Alphabet Pony. It's named after the Kills song, which is awesome. I am also a weekly columnist with Fashion Journal - my column is called 'The Fashion Outsider' and it basically just takes the piss out of silly, serious things in fashion. Like bloggers who refuse to put their arms in their arm holes. LOL.
What are your top two tips for starting your own magazine? Unless you have financial backing, I'd recommend trying it out online first. It costs nothing - there are plenty of free tools that allow you to upload a PDF and they spit out an embed code. However, if you're going to go online, you have to build a great database of subscribers that want to read your magazine every week - otherwise what's all that work for?
What is something that you never thought would be possible that is now possible? I was just given an Apple Watch to try out. I can answer calls on it, like the Jetsons or sci fi movies from the 80s. That's pretty cool. But then again, it fat shames me a lot by telling me that I haven't stood up in over an hour, so there's a bit of love / hate going on there.
Today on the blog, we have Frankie brand manager and all round legend, Brendan Mcknight! Find out what he gets up to when he's off duty and his top tips for marketing success. Check out his Instagram to see more of Brendan here.
Who you are? What do you do/ believe in? Hi there, I’m Brendan, I’m a dude living in Melbourne. During working hours, I’m the brand & marketing manager at frankie press (frankie magazine and Smith Journal). During non-working hours I enjoy napping, road trips, country towns, indoor plants, tealight candles and eating cheese. I’ve recently learnt to believe in the power of JOMO – the joy of missing out. Not feeling like you need to be everywhere, be friends with everyone, know about everything.
What are your top two tips for creating marketing success? Keep your audience at the forefront of every decision you make. They are the ones that will make or break whatever you are working on. Try to take a step back and question things with fresh eyes (or ask a friend/stranger to do it for you). Don’t assume that your audience understands the history/message/call to action that you are pushing. Think about what will they will best respond to… How will they respond to it? Will they understand what it means/what it is?
I guess this second tip is more PR based, but from receiving hundreds of press releases a week, you get to know what works and what doesn’t. No one has time to read your two page, ten paragraph press release. Keep it snappy, keep it visual (images please), keep it on brand and keep it to the point. PDF it, don’t make me open Microsoft Word. Think of the person on the other side of the screen that you are trying to connect to, and ask yourself what message is going to be the most exciting/relevant to them? Do your research and find out exactly who to send it to. ‘To whom it may concern’ is lazy and will get your email sent straight to the trash pile. A personalised, well-thought out and relevant press release to ten people is loads better than a blanket email sent to 100 people.
What is something that you never thought would be possible that is now possible? Holograms!
Today we had the pleasure of interviewing one of our favourite illustrators, Carla McRae. We love her super kuwaii drawings and stickers! Check out her blog The Paper Beast or find her on Instagram @thepaperbeast.
Who are you? What you do? What you believe in? My name is Carla. I’m a designer and illustrator based in Melbourne. I spend half my time playing Creative Director for the cutest sock company around, Odd Pears. And I spend the other half drawing - working on commissions, personal projects and collaborations. I believe in young women doing really amazing things.
Today we had the pleasure of interviewing one of our favourite photographers, Heather Lighton. Find out how she creates her dreamy shots and see more of Heather's work at http://www.heatherlighton.com/
Who you are? I'm a photographer, writer and lover of animals - especially dogs. I believe in good manners, looking after the planet and making and looking at beautiful things
What are your top two tips for taking a great photograph? Think but don't think too much. Think but don't over think. Be in the moment but still check your exposure.
What is something that you never thought would be possible that is now possible? At one stage I thought I'd never ever be able to understand the technicalities of photography. I would literally cry over it. Now i get it - not everything, but enough.
Today we had the pleasure of interviewing the delightful Juliet Sulejmani. Check out her insights into successful illustation and see more of Juliet's work at http://thejulietreport.com/
Who you are? I am Juliet Sulejmani and I am an illustrator and designer.
What do you do/ believe in? I believe that we should all listen to our hearts, that we should not lose our sense of curiosity and always keep learning.
What are your top two tips for illustrating? Always be prepared and have a pen and some paper with you. Draw all the time and draw everything.
What is something that you never thought would be possible that is now possible? I never imagined that I would be working for myself as a freelance illustrator/designer. It’s really exciting and I can’t believe that I get to do the thing that I love the most every single day.
Today we had the pleasure of interviewing writer and all round creative, Savannah Anand-Sobti.
Who you are? What do you do/ believe in? I'm Savannah Anand-Sobti, the Creative Director and Founder of Ladies of Leisure. As well as LOL, I also write and style every once and a while. I believe in constantly striving to find your perfect sense of equilibrium, with all the things that are important and make your life full. Things such as, friends and family; work and feeling a sense of accomplishment; downtime and your wellbeing. It goes for everyone in any stage of their life and career.
What are your top two tips for creative gals? 1. Collaborate - If you find the actual starting or finishing phase of a project tricky, I find getting getting someone else on board gets the job done. I think you really grow from working with others. You learn to speak your mind as well as take on other people's ideas. It's also a great way of making likeminded creative friends that you can give and get advice from. 2. Be both flexible and inflexible. Only take on projects that are true to your ethos, stick to your guns but take on advice, criticism and be prepared for things to change from what you originally had in mind as the project evolves.
What is something that you never thought would be possible that is now possible? When I first initially started LOL I wanted it to be a platform for my friends because I felt it was so tricky getting that first step up. Now I'm so extremely grateful and happy knowing that we can profile amazing gals and have it reach a audience.
See more of Savannah's work at http://ladiesofleisurezine.com/
1: Photography by Nadeemy Betros Styling by Practice Studio Practice via Broadsheet
2: Photography by Ingrid Kesa via Home Girl Zine
Limedrop has had the pleasure of interviewing Kylie Gusset- queen of colour and Yarntrepreneur.
Who you are? What do you do/ believe in? I'm Kylie Gusset. I'm a yarntrepreneur, because I believe that wool grown in Australia should stay in Australia end to end - so that amazing people in the fashion industry like Limedrop can use a wool that is truly sustainable. What your top two tips in pursuing your dreams? 1) don't give up 2) do your dreams sound a tad crazy? you're probably on the right track. What is something that you never thought would be possible that is now possible? Being the first manufacturer of rare breed cormo wool in Australia, dealing with ten times the amount of wool I'd dyed and sold to hand knitters previously. Pink hair 24-7, making little girls and people in need of a conversation starter happy.
Visit her Etsy store at https://www.etsy.com/shop/msgusset
Who you are? What do you do/ believe in? We are Rohani and Rosalie Osman, with our powers combined we are The Super Rad Nail Sisters (and yes, we are actually sisters!) We have a nail salon in Fitzroy where we dress your talons in radness (or build you new ones if you don't have any) in the form of patterns, pictures, blinged out goodness...anything you want!
What your top two tips for choosing nail art? Choose colours that you love; they will be on your nails for some time and you don't want to get sick of them so choose wisely
There is no such thing as 'too much glitter'.
What is something that you never thought would be possible that is now possible? We started out doing this for fun, as a hobby. We never thought it would turn into such an exciting and amazing business and that Melbourne would be so receptive to the nail art scene. It's great to be giving ladies amazing nails that they are in love with!
Book in your nail appointment for Sunday 19th and Sunday 26th July 2015 at the Limedrop Melbourne shop at http://www.limedrop.com.au/collections/nail-polish
Today we had the pleasure of interviewing International Emmy® nominated filmmaker Ash Koek. He's the talent behind the recent Limedrop New York film and the behind the scenes films of the Limedrop sustainable merino wool jumpers and AW15 campaign shoot.
Who you are? What do you do/ believe in? I’m Ash. I’m a filmmaker, sometimes photographer. I believe that there is always a story.
What your top two tips for making engaging footage? I try to find the story in everything that I set out to capture on film, whether it is factual like a documentary or an interview, or a fictional short film. What’s happened up to the point the camera is rolling, what happening after we cut, why are we interested in this. This informs the way I’m going to film.
Secondly, from there, I like to hone in and focus on the most interesting aspect of the subject I choose. I like simple well-crafted stories so I try to focus in on 1 thing and tell that particular story the best way I can. Complexity is important but it should serve the purpose of the main idea or story I’m trying to get across to the audience.
What is something that you never thought would be possible that is now possible? Well, a show I directed was nominated for an International Emmy® this year. We didn’t win but that now makes me think I’m capable of producing world-class work. I’m just happy that I’m able to support myself doing what I enjoy and to know that my work is at a certain level and being recognised for it is quite special to me.
See more of Ash's work at http://ashkoek.com/
The Limedrop Merino Wool Jumpers and Dresses are made in Melbourne with sustainable practices. These 8 gauge machine knitted garment are limited edition. Each style is a unique blend of three yarns from high quality end-of-run yarns to create signature Limedrop colourways.
This video is a behind the scenes look at the design and manufacture process.
Yarn: 100% Merino Wool
Made in Australia
Film: Ash Koek
Here is the latest fashion film from Limedrop. This piece is shot in New York City by filmmaker Ash Koek with model Hannah Vandermolen.Fim: Ash Koek ashkoek.com Model: Hannah Vandermolen @ Trump Models hannahvandermolen.net trumpmodels.com Fashion and Funglasses limedrop.com.au
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