LIMEDROP COLLABORATION: Cloudland bamboo bedding with ettitude October 12 2014

The story of the project

Welcome to Cloudland...

where you can sleep well, really well.

Cloudland is founded by Melbourne labels Ettitude and Limedrop. We’ve teamed up to bring you the best night’s sleep with a mix of beautiful digital printing and sustainable processing.

The cloud print is an iconic Limedrop design that captures the ethereal, dreamy sky overhead. It is digitally printed onto the finest 100% organic bamboo lyocell fabric and made into beautiful bedding by Ettitude.

This is a new venture for both of us and we need your help to get Cloudland off the ground. We are offering you a collection of limited edition products pre-order at special first-in prices, don’t miss out!

P L A Y : the video above. Dance to it. Dream a little dream.

S L E E P : Simply by purchasing the limited edition Cloudland sheets, you will begin a healthy, long-lasting relationship with your new dreamy bed. Hug it, feel it, snuggle up with it. You will look forward to bedtime every day, and sleep like never before.

D R E A M : If you’ve had a good time, please share your Cloudland moments with us, with your friends, on Instagram, Twitter, Facebook with #Cloudland #ettitudexlimedrop!

R E P E A T .

Cloudland Products

Sheet Set / Duvet Set
Queen & King Sizes available

Cot Duvet Set/ Cot Sheet Set / Cushion

Why Bamboo?

Bamboo fabric is praised as the natural, green and eco-friendly new-type textile material of the 21st century. Bamboo is grown without any chemical additives, takes up greenhouse gases and releases more oxygen than other plants.

Bamboo lyocell fabric contains no chemicals, artificial additives, irritants or allergens, making it your healthiest bedding option. Suitable for the most sensitive skin, newborns, children, allergy, eczema, dermatitis, acne-prone skin, chemo patients.

Bamboo lyocell is produced with sustainable process which recycles and reuses water hence produces minimal waste.

How the funds will be used

The $10,000 raised will be used to cover the majority of production costs, which include:

- customising bamboo lyocell fabric ($5,000)

- digital printing ($2,000)

- cutting and sewing ($2,000)

- shipping the end product to Melbourne ($1,000)

Once successfully funded, we will be working very closely with the production team. We are confident in their professional and fast service to get the job done on time so you will receive your Cloudland orders in mid-December, right in time for Christmas!

The People Behind

Ettitude is a sustainable lifestyle label that makes beautiful, modern and organic homeware & clothing that respects you and the environment. The brand specializes in the finest bamboo bedding that is exceptionally soft, silky smooth to the touch, and offers you a healthier sleep.

Facebook | Twitter | Instagram | Pinterest

Limedrop is a contemporary fashion label inspired by the idea that anything is possible. The positive brand is known for their exclusive, digital prints they develop in house and their sense of fun.

Facebook | Twitter | Instagram | Pinterest

We would like to thank our friends who have helped us along the way.
Model: Courtney Flanagan, Lulu Liddell
Hair: Kiss Cut
Make up: Wander Waller
Styling: Melissa Pugliesi, Amie Mai, Jess Pang
Photographer: Kristoffer Paulsen
Videographer: Ash Koek
Graphic design: CJ Rhodes