LIMEDROP INTERVIEW: Ash Koek June 16 2015

Today we had the pleasure of interviewing International Emmy® nominated filmmaker Ash Koek. He's the talent behind the recent Limedrop New York film and the behind the scenes films of the Limedrop sustainable merino wool jumpers and AW15 campaign shoot.

Who you are? What do you do/ believe in? I’m Ash. I’m a filmmaker, sometimes photographer. I believe that there is always a story.

What your top two tips for making engaging footage? I try to find the story in everything that I set out to capture on film, whether it is factual like a documentary or an interview, or a fictional short film. What’s happened up to the point the camera is rolling, what happening after we cut, why are we interested in this. This informs the way I’m going to film.

Secondly, from there, I like to hone in and focus on the most interesting aspect of the subject I choose. I like simple well-crafted stories so I try to focus in on 1 thing and tell that particular story the best way I can. Complexity is important but it should serve the purpose of the main idea or story I’m trying to get across to the audience.

What is something that you never thought would be possible that is now possible? Well, a show I directed was nominated for an International Emmy® this year. We didn’t win but that now makes me think I’m capable of producing world-class work. I’m just happy that I’m able to support myself doing what I enjoy and to know that my work is at a certain level and being recognised for it is quite special to me.

See more of Ash's work at